In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.
This article lists the athletes or teams depicted on Wheaties boxes, along with the year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Some athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties box (HFW) or that of Crispy Wheaties 'n' Raisins (CWR) and Wheaties Energy Crunch (WEC).
This is an incomplete list. It may never be fully completed or, because of its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome.
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- 1965-66 University of Texas at El Paso Men's Basketball Team - 1966 NCAA Men's Basketball Champions in a special release promoting Glory Road (in 2005)
- 2003 San Antonio Spurs
- 2005 San Antonio Spurs
- 2005-2006 Miami Heat
- 2006 Detroit Shock
- 2007 Florida Gators men's team
- 2007 San Antonio Spurs
- 2009 Los Angeles Lakers
- 2010 Los Angeles Lakers